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Marketing

Navigating the Digital Landscape: A Marketer’s Midlife Journey

Marketing / By

Trying to get a job… After raising two children, living in various places around the world, and having a diverse career in marketing, I found myself at a crossroads. My professional journey has taken me through logistics, transportation, health foods, airlines, loyalty programs, PR, advertising, event management, and more. However, after taking a career break …

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AI For SEO – How To Use AI Tools To Boost Your Website’s Rankings

Content, Marketing, SEO, UX / By

AI can help your business optimise its SEO efforts by providing suggestions for improving content and technical issues, optimising on-page copy, and other factors that impact search engine rankings. Nonetheless, these tools are just a starting point. Here we look at the pros and cons of using AI for SEO and whether relying solely on …

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interactive-content

The Ultimate Guide To Creating Interactive Content On Any Budget

Content, Marketing, PR, UX / By

When you think of interactive content, you probably start thinking about clickable maps and vibrant websites created by large businesses and organisations with huge budgets. Or maybe, you think of that game or BuzzFeed quiz that you did last night that spits out some fandabidozi result. No, not that kind of fandabidozi. One which tells …

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A Content Gap Analysis Guide: How to Find the Gaps & Bridge Them

Content, Marketing / By

Content creation is an ever evolving process.  You could be the Hemingway of the online world, but you’ll inevitably find that even your most comprehensive piece of content has missed the mark somewhere.  Content gaps are inevitable for many reasons, but the most common are:  These things are out of your control, but there is …

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Is the Google Marketing Platform the future of advertising?

Is the Google Marketing Platform the future of advertising?

Advertising, Ecommerce, Marketing / By

In 2018, Google announced the new Google Marketing Platform – a unified advertising and analytics platform for smarter marketing and better results.  In other words, a one-stop shop filled with digital tools to help you identify, analyse, and meet customer needs. Upon launch, Brad Bender, Vice President of Display and Video Advertising at Google explained that, …

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What a Sandwich Can Teach About the Fundamentals of Digital Marketing

Branding, Content, Marketing / By

When a client comes on board with any digital agency, there’s a lot for them to think about. Reports, data, content and strategy will all be thrown at them at once – and this can be overwhelming. Here at Quibble, we’re super-dedicated to clear communication without the fluff, which got us thinking how we could …

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