AI has completely changed content creation and strategy over the last year or so. There was a time when every blog post was written entirely by a human, ideas were developed from scratch, and pages were built around a single keyword. Today, the process looks very different. AI has not only changed how content is …
For years, SEO reporting was fairly predictable. At the end of each month, you might have looked at organic sessions, keyword rankings, leads or sales, then compared them with the previous month/year. And, that worked for a long time. But over the last year or two, I’ve found myself explaining something slightly different in our …
If I’m honest, the past 2 years in SEO have been the most interesting and volatile I’ve seen in my career. Not because SEO is “dead”. But because the rules of visibility have shifted, significantly. Not for better or worse, just evolved… I’ve seen clients panic over traffic drops that didn’t affect leads. I’ve seen …
Are you a business owner who’s been burned before by yet another agency or a consultant, and wants to understand what good SEO actually looks like? Have you been handed SEO as part of your broader marketing role and want strategic advice, not another list of “best practices”? Are you an SEO early in your …
A Beginner’s Guide to SEO in the AI Era: Building Confidence, Clarity, and Strategy Read More >>
Your customers are adopting AI to balance traditional search, not to replace it, according to Search Engine Land. This means that AI is mainly changing how people search, but not why. Your customers still want answers, products, and services they can trust — they’re just finding them in new ways. Instead of typing keywords into …
The AI Optimisation Checklist: How to Stay Visible (and Relevant) in AI Search Read More >>
The EU Artificial Intelligence Act (AI Act) is the world’s first comprehensive AI regulation, and it’s set to reshape how businesses use AI. While the Act affects multiple industries, its impact on digital marketing will be particularly significant. For marketing teams and business leaders, the message is clear: AI is here to stay, but compliance …
The EU AI Act: What It Means for Digital Marketing (and How to Stay Ahead) Read More >>
Off-page SEO focuses on building a strong online presence and increasing website traffic through activities that fall outside your website, such as link building, guest-posting, social media marketing and local SEO. In simple terms, it’s all about increasing brand mentions and searches, as well as boosting engagement and shares on social media. In this guide, …
If you run a small or medium-sized business in the UK, you’ve probably heard the usual marketing advice, “post more on social media, blog regularly, run ads…” But here’s the thing: one of your most powerful SEO and sales tools is already in your hands, and it’s completely free… “What is it?” I hear you …
How customer reviews can boost your SEO (and How to build a winning review strategy) Read More >>
Thinking About Starting a Podcast? Here’s Your No-Fluff Guide to Doing It Right & Making it Rank So, you’ve got a killer idea and something to say, and you’re thinking about launching a podcast? Nice. But before you start, you need more than just enthusiasm. You need a plan—a proper one. Whether your goal is …
From researching your audience to generating leads and keeping customers engaged, forms can be a valuable tool for capturing information. In fact, studies show that 84% of marketers use forms as a conversion tool, and ultimately, the information submitted through web forms can be used to create targeted and relevant follow-up activities for customers, however, …
A guide to tracking form submissions in Google Tag Manager using CSS Selectors Read More >>