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SEO

A guide to tracking form submissions in Google Tag Manager using CSS Selectors

Marketing, SEO / By

From researching your audience to generating leads and keeping customers engaged, forms can be a valuable tool for capturing information. In fact, studies show that 84% of marketers use forms as a conversion tool, and ultimately, the information submitted through web forms can be used to create targeted and relevant follow-up activities for customers, however, …

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A Guide to News Jacking: Everything You Need to Know

PR, SEO / By

The field of digital PR has become an increasingly competitive space, particularly in the last few years when the competition for placements, relevancy and authoritative links has become an absolute necessity for the modern brand.  That said, although the competitive landscape has become progressively crowded, the very best in the space know exactly how to …

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AI For SEO – How To Use AI Tools To Boost Your Website’s Rankings

Content, Marketing, SEO, UX / By

AI can help your business optimise its SEO efforts by providing suggestions for improving content and technical issues, optimising on-page copy, and other factors that impact search engine rankings. Nonetheless, these tools are just a starting point. Here we look at the pros and cons of using AI for SEO and whether relying solely on …

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How to Improve your Website’s Loading Speed & Performance

Page experience, SEO, UX / By

A website’s loading speed has always been an important aspect of user experience (UX), along with having an affect on rankings, but with the upcoming Core Web Vitals update, it’s going to be more important than ever before. Along with the Core Web Vitals update, discussions are being held at Google about whether fast websites …

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The Google Page Experience Algorithm Update: What You Need to Know

Content, SEO, UX, Web Design / By

Google recently announced their new algorithm update for 2021: The Google Page Experience Algorithm Update. In this blog post we’ll be focusing on everything you need to know to get yourself prepared for next year’s update. Typically, Google likes to play their cards close to their chest when it comes to algorithm updates, so when …

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