fbpx

Marketing

A guide to tracking form submissions in Google Tag Manager using CSS Selectors

Marketing, SEO / By

From researching your audience to generating leads and keeping customers engaged, forms can be a valuable tool for capturing information. In fact, studies show that 84% of marketers use forms as a conversion tool, and ultimately, the information submitted through web forms can be used to create targeted and relevant follow-up activities for customers, however, …

A guide to tracking form submissions in Google Tag Manager using CSS Selectors Read More >>

finding a digital marketing agency

How to Find the Best Digital Marketing Agency for Your Company

Awareness, Content Series, Marketing / By

In today’s fast-paced digital landscape, finding the right digital marketing agency can make or break your business’s online presence. It’s not just about hiring a team to manage your SEO, social media, and PPC campaigns; it’s about finding a partner that understands your business goals, aligns with your values, and can effectively convey your brand’s …

How to Find the Best Digital Marketing Agency for Your Company Read More >>

Navigating the Digital Landscape: A Marketer’s Midlife Journey

Marketing / By

Trying to get a job… After raising two children, living in various places around the world, and having a diverse career in marketing, I found myself at a crossroads. My professional journey has taken me through logistics, transportation, health foods, airlines, loyalty programs, PR, advertising, event management, and more. However, after taking a career break …

Navigating the Digital Landscape: A Marketer’s Midlife Journey Read More >>

AI For SEO – How To Use AI Tools To Boost Your Website’s Rankings

Content, Marketing, SEO, UX / By

AI can help your business optimise its SEO efforts by providing suggestions for improving content and technical issues, optimising on-page copy, and other factors that impact search engine rankings. Nonetheless, these tools are just a starting point. Here we look at the pros and cons of using AI for SEO and whether relying solely on …

AI For SEO – How To Use AI Tools To Boost Your Website’s Rankings Read More >>

interactive-content

The Ultimate Guide To Creating Interactive Content On Any Budget

Content, Marketing, PR, UX / By

When you think of interactive content, you probably start thinking about clickable maps and vibrant websites created by large businesses and organisations with huge budgets. Or maybe, you think of that game or BuzzFeed quiz that you did last night that spits out some fandabidozi result. No, not that kind of fandabidozi. One which tells …

The Ultimate Guide To Creating Interactive Content On Any Budget Read More >>

A Content Gap Analysis Guide: How to Find the Gaps & Bridge Them

Content, Marketing / By

Content creation is an ever evolving process.  You could be the Hemingway of the online world, but you’ll inevitably find that even your most comprehensive piece of content has missed the mark somewhere.  Content gaps are inevitable for many reasons, but the most common are:  These things are out of your control, but there is …

A Content Gap Analysis Guide: How to Find the Gaps & Bridge Them Read More >>

Is the Google Marketing Platform the future of advertising?

Is the Google Marketing Platform the future of advertising?

Advertising, Ecommerce, Marketing / By

In 2018, Google announced the new Google Marketing Platform – a unified advertising and analytics platform for smarter marketing and better results.  In other words, a one-stop shop filled with digital tools to help you identify, analyse, and meet customer needs. Upon launch, Brad Bender, Vice President of Display and Video Advertising at Google explained that, …

Is the Google Marketing Platform the future of advertising? Read More >>