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Sylwia Lysakowska-Lombari

AI For SEO – How To Use AI Tools To Boost Your Website’s Rankings

AI can help your business optimise its SEO efforts by providing suggestions for improving content and technical issues, optimising on-page copy, and other factors that impact search engine rankings. Nonetheless, these tools are just a starting point. Here we look at the pros and cons of using AI for SEO and whether relying solely on …

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Search Intent for B2B – Why is it relevant for your business?

At the beginning of April, we had a pleasure of attending Brighton SEO, world’s biggest (and best – we’re not biased!) search marketing conference. In the spirit of knowledge sharing, we’ll be publishing a series of blog posts covering the learnings and the latest SEO trends we’ve found the most useful. This week, we’re starting …

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Is the Google Marketing Platform the future of advertising?

Is the Google Marketing Platform the future of advertising?

In 2018, Google announced the new Google Marketing Platform – a unified advertising and analytics platform for smarter marketing and better results.  In other words, a one-stop shop filled with digital tools to help you identify, analyse, and meet customer needs. Upon launch, Brad Bender, Vice President of Display and Video Advertising at Google explained that, …

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Search Intent Dominate Content Marketing Strategies

Why Will Search Intent Dominate Content Marketing Strategies in 2022

Once upon a time, to rank highly and dominate search results, your content had to be “stuffed” with keywords. And, I mean there had to be LOTS of them. Sound familiar?Tofu is a popular plant-based meat and dairy alternative. Tofu can be used as a protein replacement, which is tofu’s main health benefit. Tofu is …

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