Let’s be honest, Christmas advertising doesn’t work like it used to. The days of launching a campaign in December and watching the sales roll in are long gone. I’ve seen it first-hand: today’s buyers are more cautious, more price-savvy, and definitely more distracted. The cost of living squeeze, tighter budgets, and an endless choice of …
Your complete guide to advertising at Christmas Read More >>
Not getting the results you want from your Google Ads? It could all come down to one key factor – your Quality Score. This little number can make a big difference, helping you get better results, higher rankings, and lower the cost of your ads. Want to know how to improve it? Let’s dive in! …
Mastering Google Ads Quality Score: Boost Ad Performance & Lower Costs Read More >>
There are almost countless awareness days in the UK and Internationally. Each of which is designed to bring attention to important health, social, environmental, and economic issues. Dedicating a day, a week or even a whole month to a certain cause creates awareness around issues that may fall by the wayside otherwise. Ultimately, marking awareness …
Awareness Days & Events You Need to Know About in 2025 Read More >>
We’re exhibiting at The London Business Show 2023! Are you planning on heading to The London Business Show this year? If it’s not on your radar, it should be! We’ll be exhibiting at the show on 22nd and 23rd November and I’ll also be speaking! Why don’t you pop by for a chat after my …
We’re exhibiting at The London Business Show 2023! Read More >>
In 2018, Google announced the new Google Marketing Platform – a unified advertising and analytics platform for smarter marketing and better results. In other words, a one-stop shop filled with digital tools to help you identify, analyse, and meet customer needs. Upon launch, Brad Bender, Vice President of Display and Video Advertising at Google explained that, …
Is the Google Marketing Platform the future of advertising? Read More >>