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Advertising

Mastering Google Ads Quality Score: Boost Ad Performance & Lower Costs

Not getting the results you want from your Google Ads? It could all come down to one key factor – your Quality Score.  This little number can make a big difference, helping you get better results, higher rankings, and lower the cost of your ads. Want to know how to improve it? Let’s dive in!  …

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Awareness Days & Events You Need to Know About in 2025

There are almost countless awareness days in the UK and Internationally. Each of which is designed to bring attention to important health, social, environmental, and economic issues.  Dedicating a day, a week or even a whole month to a certain cause creates awareness around issues that may fall by the wayside otherwise. Ultimately, marking awareness …

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Is the Google Marketing Platform the future of advertising?

Is the Google Marketing Platform the future of advertising?

In 2018, Google announced the new Google Marketing Platform – a unified advertising and analytics platform for smarter marketing and better results.  In other words, a one-stop shop filled with digital tools to help you identify, analyse, and meet customer needs. Upon launch, Brad Bender, Vice President of Display and Video Advertising at Google explained that, …

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