Why Screaming Frog Should Be Part Of Every Content Creator’s Toolkit

Those in the digital marketing industry will have heard the age-old saying that “Content is King”. It’s a term that people have overused and some try to steer away from it completely, and yet, here I am about to write this very article about the latest Screaming Frog update whereby the content analysis features are …

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The Best Post-Lockdown Marketing Strategies: What the Experts Think

As the COVID-19 pandemic continues to impact businesses across the board, whole industries are reinventing themselves to adapt to an ever-changing consumer landscape. Understandably, this means that many are also reviewing their digital marketing strategies and budgets in the light of socio-economic uncertainty. In this blog, we wanted to share some insights from experts in …

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18 Free Tools To Help Enhance Your Digital Marketing Strategy

There are so many digital marketing myths and one of them is that it’s expensive, but I’m here to tell you that it doesn’t have to be. If you have the time to put effort into creating strategic campaigns and actioning them, it is possible to achieve great results. Plus, there are so many free …

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How To Incorporate Twitch Into Your Digital Marketing Strategy

Twitch is an online video-based streaming service that allows users to record themselves playing video games, podcasts, music or making general videos while an audience watches and even engages through a live chat feature. Loyal fans can subscribe to their favourite streamers and for a small fee, they can gain access to a variety of …

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an image of an incomplete rubix cube on the table

How to Improve Your Ecommerce Conversion Rate in 2020

Ecommerce is the ultimate Rubix cube of online marketing – from product photography and descriptions to filter pages and checkout sequences, every change big or small has the potential to impact the conversion rate of any given product. But, when you’re tinkering with so many different parts of your website, how can you conclusively prove …

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