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The AI Optimisation Checklist: How to Stay Visible (and Relevant) in AI Search

SEO / By

Your customers are adopting AI to balance traditional search, not to replace it, according to Search Engine Land.  This means that AI is mainly changing how people search, but not why. Your customers still want answers, products, and services they can trust — they’re just finding them in new ways. Instead of typing keywords into …

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Your complete guide to advertising at Christmas

Advertising, Ecommerce / By

Let’s be honest, Christmas advertising doesn’t work like it used to. The days of launching a campaign in December and watching the sales roll in are long gone. I’ve seen it first-hand: today’s buyers are more cautious, more price-savvy, and definitely more distracted. The cost of living squeeze, tighter budgets, and an endless choice of …

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The EU AI Act: What It Means for Digital Marketing (and How to Stay Ahead)

Content, News, SEO / By

The EU Artificial Intelligence Act (AI Act) is the world’s first comprehensive AI regulation, and it’s set to reshape how businesses use AI. While the Act affects multiple industries, its impact on digital marketing will be particularly significant. For marketing teams and business leaders, the message is clear: AI is here to stay, but compliance …

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How customer reviews can boost your SEO (and How to build a winning review strategy)

Awareness, Content, SEO / By

If you run a small or medium-sized business in the UK, you’ve probably heard the usual marketing advice, “post more on social media, blog regularly, run ads…”
 But here’s the thing: one of your most powerful SEO and sales tools is already in your hands, and it’s completely free… “What is it?” I hear you …

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Mastering Google Ads Quality Score: Boost Ad Performance & Lower Costs

Advertising / By

Not getting the results you want from your Google Ads? It could all come down to one key factor – your Quality Score.  This little number can make a big difference, helping you get better results, higher rankings, and lower the cost of your ads. Want to know how to improve it? Let’s dive in!  …

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Awareness Days & Events You Need to Know About in 2025

Advertising, Awareness, Branding, Content / By

There are almost countless awareness days in the UK and Internationally. Each of which is designed to bring attention to important health, social, environmental, and economic issues.  Dedicating a day, a week or even a whole month to a certain cause creates awareness around issues that may fall by the wayside otherwise. Ultimately, marking awareness …

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