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Search Intent for B2B – Why is it relevant for your business?

At the beginning of April, we had a pleasure of attending Brighton SEO, world’s biggest (and best – we’re not biased!) search marketing conference. In the spirit of knowledge sharing, we’ll be publishing a series of blog posts covering the learnings and the latest SEO trends we’ve found the most useful. This week, we’re starting …

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Is the Google Marketing Platform the future of advertising?

Is the Google Marketing Platform the future of advertising?

In 2018, Google announced the new Google Marketing Platform – a unified advertising and analytics platform for smarter marketing and better results.  In other words, a one-stop shop filled with digital tools to help you identify, analyse, and meet customer needs. Upon launch, Brad Bender, Vice President of Display and Video Advertising at Google explained that, …

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Search Intent Dominate Content Marketing Strategies

Why Will Search Intent Dominate Content Marketing Strategies in 2022

Once upon a time, to rank highly and dominate search results, your content had to be “stuffed” with keywords. And, I mean there had to be LOTS of them. Sound familiar?Tofu is a popular plant-based meat and dairy alternative. Tofu can be used as a protein replacement, which is tofu’s main health benefit. Tofu is …

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The Basics Of Branding

Have you heard the term branding before but not really sure what it means? Don’t worry… It’s a concept that can be a little vague and be miss understood by even those who studied marketing.  That’s why we have created this guide to explain everything you will need to know about branding and helpful tips …

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The Definitive Guide to Successfully Rebranding on Social Media

Most businesses have integrated social media into their general day-to-day activity, along with being a main marketing channel they utilise. With the pandemic hitting us all in 2020 it has become almost necessary to have a social media strategy to maintain communication with prospects, and customers who can champion your business. As of July 2020, …

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4 Recommended Social Media Management Platforms

Effective social media management provides a business with the ability to engage with the community that surrounds it, while also being a powerful content distribution tool. When I say content distribution, I don’t mean simply posting out various offers and promotional material. Social media provides you with the opportunity to put across your brand’s personality …

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