Let’s be honest, Christmas advertising doesn’t work like it used to. The days of launching a campaign in December and watching the sales roll in are long gone. I’ve seen it first-hand: today’s buyers are more cautious, more price-savvy, and definitely more distracted. The cost of living squeeze, tighter budgets, and an endless choice of …
Your complete guide to advertising at Christmas Read More >>
In 2018, Google announced the new Google Marketing Platform – a unified advertising and analytics platform for smarter marketing and better results. In other words, a one-stop shop filled with digital tools to help you identify, analyse, and meet customer needs. Upon launch, Brad Bender, Vice President of Display and Video Advertising at Google explained that, …
Is the Google Marketing Platform the future of advertising? Read More >>
Ecommerce is the ultimate Rubix cube of online marketing – from product photography and descriptions to filter pages and checkout sequences, every change big or small has the potential to impact the conversion rate of any given product. But, when you’re tinkering with so many different parts of your website, how can you conclusively prove …
How to Improve Your Ecommerce Conversion Rate in 2020 Read More >>