Google Analytics 4 (GA4) is the latest version of Google’s Universal Analytics platform, allowing you to measure traffic and engagement across your websites and apps. In this guide, you’ll learn everything you need to know to get started with Google Analytics 4, from exploring the difference between the platforms to setting up and best practice …
AI can help your business optimise its SEO efforts by providing suggestions for improving content and technical issues, optimising on-page copy, and other factors that impact search engine rankings. Nonetheless, these tools are just a starting point. Here we look at the pros and cons of using AI for SEO and whether relying solely on …
AI For SEO – How To Use AI Tools To Boost Your Website’s Rankings Read More >>
Did you know that internal linking can have a major impact on your SEO performance? Internal linking is one of the most overlooked, yet important components within a strong SEO strategy. Although ‘tiny’, they are essential for Google crawlers to discover content on your site. This means that your content will appear in the search …
Internal Linking: Actionable Steps to Boost Your SEO Read More >>