Google Analytics 4 (GA4) is the latest version of Google’s Universal Analytics platform, allowing you to measure traffic and engagement across your websites and apps. In this guide, you’ll learn everything you need to know to get started with Google Analytics 4, from exploring the difference between the platforms to setting up and best practice …
AI can help your business optimise its SEO efforts by providing suggestions for improving content and technical issues, optimising on-page copy, and other factors that impact search engine rankings. Nonetheless, these tools are just a starting point. Here we look at the pros and cons of using AI for SEO and whether relying solely on …
AI For SEO – How To Use AI Tools To Boost Your Website’s Rankings Read More >>
Did you know that internal linking can have a major impact on your SEO performance? Internal linking is one of the most overlooked, yet important components within a strong SEO strategy. Although ‘tiny’, they are essential for Google crawlers to discover content on your site. This means that your content will appear in the search …
Internal Linking: Actionable Steps to Boost Your SEO Read More >>
At the beginning of April, we had a pleasure of attending Brighton SEO, world’s biggest (and best – we’re not biased!) search marketing conference. In the spirit of knowledge sharing, we’ll be publishing a series of blog posts covering the learnings and the latest SEO trends we’ve found the most useful. This week, we’re starting …
Search Intent for B2B – Why is it relevant for your business? Read More >>
In 2018, Google announced the new Google Marketing Platform – a unified advertising and analytics platform for smarter marketing and better results. In other words, a one-stop shop filled with digital tools to help you identify, analyse, and meet customer needs. Upon launch, Brad Bender, Vice President of Display and Video Advertising at Google explained that, …
Is the Google Marketing Platform the future of advertising? Read More >>
Once upon a time, to rank highly and dominate search results, your content had to be “stuffed” with keywords. And, I mean there had to be LOTS of them. Sound familiar?Tofu is a popular plant-based meat and dairy alternative. Tofu can be used as a protein replacement, which is tofu’s main health benefit. Tofu is …
Why Will Search Intent Dominate Content Marketing Strategies in 2022 Read More >>