Google Analytics 4 (GA4) is the latest version of Google’s Universal Analytics platform, allowing you to measure traffic and engagement across your websites and apps. In this guide, you’ll learn everything you need to know to get started with Google Analytics 4, from exploring the difference between the platforms to setting up and best practice …
AI can help your business optimise its SEO efforts by providing suggestions for improving content and technical issues, optimising on-page copy, and other factors that impact search engine rankings. Nonetheless, these tools are just a starting point. Here we look at the pros and cons of using AI for SEO and whether relying solely on …
AI For SEO – How To Use AI Tools To Boost Your Website’s Rankings Read More >>
When you think of interactive content, you probably start thinking about clickable maps and vibrant websites created by large businesses and organisations with huge budgets. Or maybe, you think of that game or BuzzFeed quiz that you did last night that spits out some fandabidozi result. No, not that kind of fandabidozi. One which tells …
The Ultimate Guide To Creating Interactive Content On Any Budget Read More >>
Content creation is an ever evolving process. You could be the Hemingway of the online world, but you’ll inevitably find that even your most comprehensive piece of content has missed the mark somewhere. Content gaps are inevitable for many reasons, but the most common are: Outdated information – for example, changes in interest rates. Reduction …
A Content Gap Analysis Guide: How to Find the Gaps & Bridge Them Read More >>
In 2018, Google announced the new Google Marketing Platform – a unified advertising and analytics platform for smarter marketing and better results. In other words, a one-stop shop filled with digital tools to help you identify, analyse, and meet customer needs. Upon launch, Brad Bender, Vice President of Display and Video Advertising at Google explained that, …
Is the Google Marketing Platform the future of advertising? Read More >>
Scraping the web can be a good way to acquire on-page HTML data, which can be used to create insightful infographics or for custom applications. One of the most powerful tools to achieve this is the Beautiful Soup library within Python It is specifically built to allow users to scrape all forms of data from …
How to scrape YouTube views using Beautiful Soup & Python Read More >>
Christmas preparations start earlier and earlier, and this year is no exception. Due to the lockdown restrictions of 2020, people began getting into the spirit of Christmas as soon as Halloween was over. We saw influencers leading the way creating larger than life Christmas installations, with friends, family and neighbours following suit. And, I’m all …
When setting up a new website, you’ll want to collect and analyse your user data about who is visiting your website and where traffic is coming from. Once you have this kind of information you can expand your marketing plan to attract users from other sources, and you can create paid ad campaigns to encourage …
Track form submissions in Google Tag Manager using CSS Selectors Read More >>
When a client comes on board with any digital agency, there’s a lot for them to think about. Reports, data, content and strategy will all be thrown at them at once – and this can be overwhelming. Here at Quibble, we’re super-dedicated to clear communication without the fluff, which got us thinking how we could …
What a Sandwich Can Teach About the Fundamentals of Digital Marketing Read More >>
As the COVID-19 pandemic continues to impact businesses across the board, whole industries are reinventing themselves to adapt to an ever-changing consumer landscape. Understandably, this means that many are also reviewing their digital marketing strategies and budgets in the light of socio-economic uncertainty. In this blog, we wanted to share some insights from experts in …
The Best Post-Lockdown Marketing Strategies: What the Experts Think Read More >>