PR 101

PR 101: Seven Lessons in Emotionally Impactful PR

Content, Content Series, PR, PR 101 / By Dale Bonsor

For many businesses, the idea of public relations begins and ends with getting coverage in a major news publication. And while getting a mention in The Daily Telegraph is no mean feat, there’s actually a lot more elements that go into a strong and impactful PR campaign – some of which we covered in our …

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The Six Pillars of a Successful PR Campaign

Branding, Content, Content Series, PR, PR 101 / By Dale Bonsor

If you were to ask ten marketing gurus, “what makes a PR campaign a success?” the chances are you’d receive ten different answers. The truth of the matter about PR is that no goal or outcome will suit every business, since this depends largely on what a business is looking to achieve and who they …

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PR 101: Seven Lessons in Emotionally Impactful PR

The Six Pillars of a Successful PR Campaign

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