The field of digital PR has become an increasingly competitive space, particularly in the last few years when the competition for placements, relevancy and authoritative links has become an absolute necessity for the modern brand. That said, although the competitive landscape has become progressively crowded, the very best in the space know exactly how to …
A Guide to News Jacking: Everything You Need to Know Read More >>
Content creation is an ever evolving process. You could be the Hemingway of the online world, but you’ll inevitably find that even your most comprehensive piece of content has missed the mark somewhere. Content gaps are inevitable for many reasons, but the most common are: Outdated information – for example, changes in interest rates. Reduction …
A Content Gap Analysis Guide: How to Find the Gaps & Bridge Them Read More >>
While it’s true to say that we’re living in incredibly uncertain times right now, at Quibble we’re always down for a good laugh whatever the weather! So, what better way to lift the spirits than April Fool’s Day? In this blog, we’ve collated some of our favourite product launches, pranks, and general April 1st high …
There’s no doubt that obtaining PR placements has become an increasingly difficult task, and sometimes, in life, when things get tough you need to rely on a little help from some friends. In this piece, we’re covering seven of our favourite PR tools and software that we utilise day-in-day-out, to give you an idea of …
For many businesses, the idea of public relations begins and ends with getting coverage in a major news publication. And while getting a mention in The Daily Telegraph is no mean feat, there’s actually a lot more elements that go into a strong and impactful PR campaign – some of which we covered in our …
PR 101: Seven Lessons in Emotionally Impactful PR Read More >>
If you were to ask ten marketing gurus, “what makes a PR campaign a success?” the chances are you’d receive ten different answers. The truth of the matter about PR is that no goal or outcome will suit every business, since this depends largely on what a business is looking to achieve and who they …
Google Confirms May 2021 Launch In October, we talked in-depth about the Google Page Experience update. And, last week Google confirmed that this new algorithm is set to launch in May of next year, which gives businesses six months or so to prepare for the launch. The update is designed to allow Google to assess the …
Google recently announced their new algorithm update for 2021: The Google Page Experience Algorithm Update. In this blog post we’ll be focusing on everything you need to know to get yourself prepared for next year’s update. Typically, Google likes to play their cards close to their chest when it comes to algorithm updates, so when …
The Google Page Experience Algorithm Update: What You Need to Know Read More >>
When a client comes on board with any digital agency, there’s a lot for them to think about. Reports, data, content and strategy will all be thrown at them at once – and this can be overwhelming. Here at Quibble, we’re super-dedicated to clear communication without the fluff, which got us thinking how we could …
What a Sandwich Can Teach About the Fundamentals of Digital Marketing Read More >>
As the COVID-19 pandemic continues to impact businesses across the board, whole industries are reinventing themselves to adapt to an ever-changing consumer landscape. Understandably, this means that many are also reviewing their digital marketing strategies and budgets in the light of socio-economic uncertainty. In this blog, we wanted to share some insights from experts in …
The Best Post-Lockdown Marketing Strategies: What the Experts Think Read More >>