fbpx

Advertising

Awareness Days & Events You Need to Know About in 2024

There are almost countless awareness days in the UK and Internationally. Each of which is designed to bring attention to important health, social, environmental, and economic issues.  Dedicating a day, a week or even a whole month to a certain cause creates awareness around issues that may fall by the wayside otherwise. Ultimately, marking awareness …

Awareness Days & Events You Need to Know About in 2024 Read More >>

Is the Google Marketing Platform the future of advertising?

Is the Google Marketing Platform the future of advertising?

In 2018, Google announced the new Google Marketing Platform – a unified advertising and analytics platform for smarter marketing and better results.  In other words, a one-stop shop filled with digital tools to help you identify, analyse, and meet customer needs. Upon launch, Brad Bender, Vice President of Display and Video Advertising at Google explained that, …

Is the Google Marketing Platform the future of advertising? Read More >>