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Is the Google Marketing Platform the future of advertising?

Is the Google Marketing Platform the future of advertising?

In 2018, Google announced the new Google Marketing Platform – a unified advertising and analytics platform for smarter marketing and better results.  In other words, a one-stop shop filled with digital tools to help you identify, analyse, and meet customer needs. Upon launch, Brad Bender, Vice President of Display and Video Advertising at Google explained that, …

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