Trying to get a job…
After raising two children, living in various places around the world, and having a diverse career in marketing, I found myself at a crossroads. My professional journey has taken me through logistics, transportation, health foods, airlines, loyalty programs, PR, advertising, event management, and more. However, after taking a career break due to relocations where working was challenging, I decided to return to the workforce in the UK, ready to dive back into the only profession I had ever truly known—marketing.
With my recent CV filled with charity work, gardening, running a book club, cooking for my family, and renovating a house, I wasn’t confident that anyone would notice my potential and offer me a job. The marketing landscape had dramatically transformed, embracing the digital era—a realm I had only experienced as a consumer. Despite my experience, the job hunt was tough; it seemed that companies were hesitant to give someone with my background a chance in this new digital world.
Finding the Opportunity
Fortunately, one company saw potential in my background and offered me a position on the condition that I complete a digital marketing diploma. This was my chance, and I seized it, studying while working. I was keen to bridge the gap between my traditional marketing experience and the digital marketing era and completed the diploma.
The role I took on was client-side and comprehensive, covering all facets of marketing, customer experience, and partner management. This experience was a great confidence boost as I realised that many of my skills were still relevant and that my life experience helped with many things like people management, storytelling, and even cooking!
After developing the role for several years and learning along the way, I decided that I wanted to focus more on content creation—a field that I think perfectly blends creativity with digital strategy.
The Joy of Lifelong Learning
Today, I find myself learning something new every day at Quibble, and I am grateful for the opportunity to further develop my skills. The dynamic nature of digital marketing keeps me on my toes, and I love integrating my extensive marketing experience with new digital skills. From SEO and social media strategies to content marketing and analytics, every day presents an opportunity to grow and innovate.
Quibble is a digital marketing company that believes in empowerment, whether for its clients, staff, or one of the many charitable organisations that it supports. Quibble Digital’s partnership with Click Start is a testament to our commitment to empowering individuals and organisations through digital education and resources. This collaboration not only enriches our work but also aligns with my passion for continuous learning and growth.
Unlock Your Potential: Getting Started in Digital Marketing
For those considering a career in digital marketing, especially if you’re returning after a break or switching from a different field, here are a few pieces of advice:
Embrace Continuous Learning: The digital world is ever-changing. Embrace the opportunities to learn new tools, platforms, and strategies. Online courses, webinars, and industry blogs are invaluable resources.
Leverage Your Experience: Your past experiences are valuable – even cooking! The principles of marketing remain constant; it’s the tools and mediums that have evolved. Use your background to bring a unique perspective to digital strategies.
Network Actively: Connect with professionals in the industry through networking events, social media, and professional groups. These connections can offer support, insights, and opportunities.
Stay Curious and Open-Minded: The willingness to experiment and adapt is crucial. Digital marketing thrives on innovation and creativity, so keep an open mind and stay curious.
Where to Learn Digital Marketing:
Suggested Resources and Influencers to Follow
For those looking to expand their skills and knowledge in digital marketing, there are numerous resources available. Organisations such as:
Women Who Code, and SheCodes offer specialised programs and support networks tailored to women in tech and digital fields.
For mature learners, platforms like FutureLearn , OpenLearn, and LinkedIn Learning provide flexible, high-quality courses that can help bridge any skill gaps.
Additionally, local community colleges and adult education centres often offer relevant courses that can be a great way to gain new skills and credentials. There are also a plethora of online options including:
- Google Digital Garage
- Hubspot Academy
- Udemy, Coursera and many more for more details on these visit our blog on Online Courses.
Finally, you can get heaps of inspiration from following people in the career you would like to get into. Some suggestions include:
- Kirsty Hulse
- Mark Rofe
- Ann Handley
- Steven Bartlett
- Lidia Infante, but there are heaps more you can follow and learn from.
Engaging with these resources can help you stay current and competitive in the digital marketing landscape.
To Conclude
My journey back into the marketing world has been challenging yet incredibly rewarding. The blend of traditional marketing experience with newfound digital skills has opened up a new chapter in my career at Quibble. For anyone considering a similar path, remember that it’s never too late to learn and adapt. The digital marketing field is rich with opportunities for those willing to embrace change and continue growing.
For those interested in exploring career opportunities at Quibble, check out our careers page, you never know you may just find the opportunities you are looking for.