Content creation is an ever evolving process. You could be the Hemingway of the online world, but you’ll inevitably find that even your most comprehensive piece of content has missed the mark somewhere. Content gaps are inevitable for many reasons, but the most common are: Outdated information – for example, changes in interest rates. Reduction …
A Content Gap Analysis Guide: How to Find the Gaps & Bridge Them Read More >>
Did you know that internal linking can have a major impact on your SEO performance? Internal linking is one of the most overlooked, yet important components within a strong SEO strategy. Although ‘tiny’, they are essential for Google crawlers to discover content on your site. This means that your content will appear in the search …
Internal Linking: Actionable Steps to Boost Your SEO Read More >>
At the beginning of April, we had a pleasure of attending Brighton SEO, world’s biggest (and best – we’re not biased!) search marketing conference. In the spirit of knowledge sharing, we’ll be publishing a series of blog posts covering the learnings and the latest SEO trends we’ve found the most useful. This week, we’re starting …
Search Intent for B2B – Why is it relevant for your business? Read More >>
While it’s true to say that we’re living in incredibly uncertain times right now, at Quibble we’re always down for a good laugh whatever the weather! So, what better way to lift the spirits than April Fool’s Day? In this blog, we’ve collated some of our favourite product launches, pranks, and general April 1st high …
In 2018, Google announced the new Google Marketing Platform – a unified advertising and analytics platform for smarter marketing and better results. In other words, a one-stop shop filled with digital tools to help you identify, analyse, and meet customer needs. Upon launch, Brad Bender, Vice President of Display and Video Advertising at Google explained that, …
Is the Google Marketing Platform the future of advertising? Read More >>
There’s no doubt that obtaining PR placements has become an increasingly difficult task, and sometimes, in life, when things get tough you need to rely on a little help from some friends. In this piece, we’re covering seven of our favourite PR tools and software that we utilise day-in-day-out, to give you an idea of …
Once upon a time, to rank highly and dominate search results, your content had to be “stuffed” with keywords. And, I mean there had to be LOTS of them. Sound familiar?Tofu is a popular plant-based meat and dairy alternative. Tofu can be used as a protein replacement, which is tofu’s main health benefit. Tofu is …
Why Will Search Intent Dominate Content Marketing Strategies in 2022 Read More >>
Have you heard the term branding before but not really sure what it means? Don’t worry… It’s a concept that can be a little vague and be miss understood by even those who studied marketing. That’s why we have created this guide to explain everything you will need to know about branding and helpful tips …
So, you have a great product or service, but that on its own isn’t enough. What you need is a captivating website to show off what your product does and how it can benefit your target customers. Unless your brand is a household name, most potential customers will check out your social media channels and …
How to design a great website for your tech start-up Read More >>
Most businesses have integrated social media into their general day-to-day activity, along with being a main marketing channel they utilise. With the pandemic hitting us all in 2020 it has become almost necessary to have a social media strategy to maintain communication with prospects, and customers who can champion your business. As of July 2020, …
The Definitive Guide to Successfully Rebranding on Social Media Read More >>